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It's a nice anecdote saying that people should validate their assumptions before continuing. In this case, the author proved that advertisement doesn't work for
by tut-urut-utut 5y ago
It's a nice anecdote saying that people should validate their assumptions before continuing. In this case, the author proved that advertisement doesn't work for him, and that he can turn it off, at no loss.
One point though, this business seems well established. At that point, turning off advertising may not be so damaging. What would be interesting to know is, would he reach his current profitability if he didn't start with advertising, and depending on the organic search from the get go?
- a4isms 5y agoThe author says right in the article that paid search is valuable for bootstrapping when you have no or few users, which suggests that the author does not think they would have reached their current profitability without some paid search early on.
- BurningFrog 5y agoAnother conclusion could be that he was doing bad advertising, and should have improved it.
- judge2020 5y agoProbably the best case for no advertising is Tesla: they still did loads of marketing, just not any direct web/tv/etc advertising.
- chmod775 5y ago>and depending on the organic search from the get go? You don't even need search, as some businesses to which search and ads are essentially useless haven proven. Think of closed/invite-only community platforms: they will have little value to anyone who just gets there via an ad or search, since they have no entryway to any community.