This is correct and I can't imagine that Netflix didn't think of this as well. I think what we (well, I) don't know are Netflix's costs for DVD rentals compare

This is correct and I can't imagine that Netflix didn't think of this as well. I think what we (well, I) don't know are Netflix's costs for DVD rentals compared to streaming and how that will look in the future especially with the studios and channels negotiating new deals. Clearly they are trying to move everyone over to streaming and are now correcting because it appears that the public isn't quite ready for that yet. They found it necessary to shake things up when they could have enjoyed the gym model. I think they're a really smart company so there must be something behind it.