I use Facebook exclusively for business, but not via Ads or an official company page. I use my personal page, for business. 0. I unfriended all of my friends f

I use Facebook exclusively for business, but not via Ads or an official company page. I use my personal page, for business. 0. I unfriended all of my friends from high school & college and connected with thousands of peers in my field. 1. I post work related content as statuses & in relevant Facebook Groups focused on creating value for the reader. 2. It drives visitors to my Facebook profile, which is optimized like a landing page to compels visitors to click a link in my profile 3. This link goes to 'indoctrination content' that drives users onto our email list, YouTube channel, Facebook Group, and signup to our B2B SaaS. I can attribute approx $1.5m in consulting revenue & 4,000 SaaS signups to this strategy over the last 2 years. Note, not 100% Facebook, I implement the exact same playbook on LinkedIn too.