I'm really surprised by all the mistakes Netflix has been making lately. The mistakes aren't necessarily the direction they are taking the business, but how the

I'm really surprised by all the mistakes Netflix has been making lately. The mistakes aren't necessarily the direction they are taking the business, but how they are communicating that with their customers. Couldn't they have done a little market research and discussed some of their ideas with existing customers to solicit feedback and determine if what they were thinking was going to be accepted by their client base? Microsoft does this all the time, and I'm sure many other companies do. Instead, Netflix is making hugely public announcements about changes in service, and then backpeddling or apologizing when their customers get upset.