Bottoms-up product and self-service. PLG companies are eating the B2B pie by subverting these bureaucratic processes. Some of the best SaaS products are unwill

Bottoms-up product and self-service. PLG companies are eating the B2B pie by subverting these bureaucratic processes. Some of the best SaaS products are unwilling to even speak with you unless you’re already using the product. Sure, this doesn’t solve the big enterprise RFP process - but it makes for a much better pipeline.