The argument isn't if it's a good or bad thing. It's just pointing out that hypocrisy is going on. If the basis of your argument is JUST that companies can do w

The argument isn't if it's a good or bad thing. It's just pointing out that hypocrisy is going on. If the basis of your argument is JUST that companies can do whatever they like because they're not the government and don't have to follow free speech rules, then you can't turn around and say that they shouldn't be able to do whatever they like in some other situation. The point being made isn't that this is okay behavior. The point being made is that people should be honest with why they're against or for something rather than pretending to appeal to some more basic moral/political/civic reason. (The deeper point is that some on the left and on the right are okay with censorship/deplatforming/refusal of service in specific situations because it was only happening to the people on "the other side". When in reality these are universal negatives and absolutely WILL be applied to your side as well once they become the norm.)