Actually, sheeple are sometimes led best by deception. If something bad is happening, sheeple would rather hear deception than the truth. It enables them to k

Actually, sheeple are sometimes led best by deception. If something bad is happening, sheeple would rather hear deception than the truth. It enables them to keep going, instead of despairing. "Clevers", on the other hand, will rebel when there's deception, but will dig into an honest challenge. His list is actually quite good, even if some of the parts seem obvious. He seems to have gone for a more complete list, rather than try to only list things that don't seem obvious. Also, "clevers" are more sensitive to the 'do not' list than sheeple are. They are much more likely to rebel. By rebel, I mean cause discord or quit.