Being creative is not a good thing for business success. It is better to take a well-known thing and put a little bit of your own spin to it or simply to combin

Being creative is not a good thing for business success. It is better to take a well-known thing and put a little bit of your own spin to it or simply to combine two popular things. If you create anything truly revolutionary it will be an uphill battle. You wont be able to communicate what you product does in just a few words. Worse it will require potential customers to actual make a mental shift. You will have lost their attention before you can even get to the benefits. This is why the first one to develop something new will rarely see success, only those later that copy it when the ground work has already been laid.