I sort of like where the idea is going, but I don't like that it just depends on trust. People would become search engine "influencers" that you follow, and wou

I sort of like where the idea is going, but I don't like that it just depends on trust. People would become search engine "influencers" that you follow, and would get paid to bless certain articles, as along as they exude an air of trustworthiness. So in a sense, instead of Google being the ad server, the people you follow are. Maybe a combination of trust and reputation would work better, but you might still get groups of people vouching for each other's recommendations. I guess it's not an easy problem.