Why is it hard to believe that some consume information more effectively through video than text? I find it particularly useful to be able to watch/listen to a

Why is it hard to believe that some consume information more effectively through video than text? I find it particularly useful to be able to watch/listen to a video on a topic when I have chores to do around the house that prevent me from sitting and reading a book. I suppose an argument could be made that reading is objectively better than watching something but watching something is closer to having a conversation with someone which is (I think) the best way to consume and understand information.