> this is exactly what I _don't_ want in the "Next Google". You don't want that, I don't want that, and I am sure many people here on HN and similar gathering

> this is exactly what I _don't_ want in the "Next Google". You don't want that, I don't want that, and I am sure many people here on HN and similar gathering places for powerusers agree with us. But "the next google" doesn't have to replace google for us, it would have to replace google for the average consumer (AC). And the AC likes the "simple box". The AC doesn't want to fiddle with customization options. The AC is used to walled gardens, advertising, "Apps" that are just wrappers around webpages. So any "next google" will have to compete exactly at the "simple box" game to get the attention of the masses.