I think it's fair to draw this distinction, sure. The bean counters aren't necessarily able to change direction of the business, even if they can see it coming.

I think it's fair to draw this distinction, sure. The bean counters aren't necessarily able to change direction of the business, even if they can see it coming. And I also think it's OK to have an excessively aggressive growth strategy too. Why not? Maybe it will work out. The problem is when such a strategy can't be falsified until after all the money is spent. That's not a strategy, that's just gambling. It's been really common in my experience - when a strategy isn't hitting its objectives, double down on it, and spend more! Until ultimately all the investor's money is wasted.