>If US seekers were good at it, Kerouac's and Watts's books wouldn't be the bestsellers in the category That presumes that people who learned about Buddhism fr

>If US seekers were good at it, Kerouac's and Watts's books wouldn't be the bestsellers in the category That presumes that people who learned about Buddhism from Jack Kerouac read his books because they were already interested in Buddhism, when what really happened was that Kerouac and Watts chose to emphasize those parts of Buddhism that they knew people would like to hear about (not being attached to social status) and not emphasize those parts that people wouldn't (not listening to music and sleeping on the floor). You won't attract entertainment-seeking consumers by telling them upfront how difficult "without attachments" really is.