Nothing, really. It's the "what's available" that's the problem. Quality paid services can't gain market share because free is a anticompetitive. Consumers will

Nothing, really. It's the "what's available" that's the problem. Quality paid services can't gain market share because free is a anticompetitive. Consumers will almost always choose it if it's not complete garbage. This throws all the metrics off for search because quality paid services become a statistical anomaly.