We have a saying in reputation management "Never let a good crisis go to waste", fear and uncertainty can be powerful drivers for drastic actions. For example,

We have a saying in reputation management "Never let a good crisis go to waste", fear and uncertainty can be powerful drivers for drastic actions. For example, you'll get drastically different responses if you ask someone whether they'd be willing to pay X for a panic room, or how much they're willing to spend to keep their family safe.