> You can change everything, from surface level appearances, to the final ranking of results. People don’t want this. My first boss told me he would bet on reg

> You can change everything, from surface level appearances, to the final ranking of results. People don’t want this. My first boss told me he would bet on regular TV if only streaming was left. He didn’t account for recommendation algorithms, so it’s easy to prove him wrong. But the takeaway here is that people prefer things working for them out of the box. That’s the secret to Apple’s or Google’s success: It just works. Just works can mean that you’ll get “some” search results or a TV show that matches your preferences. Almost nobody would like to put effort into customizing their experience. Google provides “good” search results for a majority of users. From a business perspective it would be a wrong decision to enable customization for a neglectible fraction of users if the vast majority just want to “consume”.