> They plan the ads, shoot them, and buy the slots months in advance. They're not pulling them like recalled toys from Wal-Mart shelves. If they had wanted more

> They plan the ads, shoot them, and buy the slots months in advance. They're not pulling them like recalled toys from Wal-Mart shelves. If they had wanted more of them, they would have filmed them and purchased the ad slots months ago, and we'd be watching them next week no matter what the critical reaction to the first two. In my previous life as a marketing manager I have seen ad campaigns get pulled. They could have shot different ads as a plan B. The ads we are seeing now might have been intended to follow a longer series of Seinfeld ads but got moved up. Or they might have been intended for smaller markets and were promoted. It may be the case that Microsoft planned doing just two ads with Jerry all along, but I wouldn't say that not running a third Seinfeld ad is proof of this.