I'd never thought about info virality (aka memeticness) that way, but it's a good perspective about the phase change that seemed to happen between past and pres

I'd never thought about info virality (aka memeticness) that way, but it's a good perspective about the phase change that seemed to happen between past and present. I.e. That info memes have some inherent max to their virality, which has stayed constant throughout time. But the cost of transporting information from one person to another has plummeted (measured by time, money, and pretty much every conceivable metric). Consequently, things that would not have spread virally in previous eras are now easily able to do so, and do. It's really the ease of transport that's enabled this, not any fundamental shift in the info memes themselves. But I'm sure the same thought occurred to everyone when newspapers and radio were popularized as well.