>most people will do the research anyway eh, most people will prefer the first product they see - so by the time they get to competitor X, they just dont have

>most people will do the research anyway eh, most people will prefer the first product they see - so by the time they get to competitor X, they just dont have the energy to do a full sweep of details. Especially if the first one had everything they were looking for and after a couple other searches their pricing doesnt seem unreasonable either