The problem with going up against Google isn't competing with features, or even relevance. No one cares about features beyond basic relevance, and relevance isn

The problem with going up against Google isn't competing with features, or even relevance. No one cares about features beyond basic relevance, and relevance isn't enough to get people to switch. You have to provide an excuse, or perhaps an experience, that gets people to come back. Just one niche, is all you need. You're not competing with Google the search engine, or even Google company. You're competing against google the verb.