Tiktok optimizes for momentary engagement and fast-paced social content. It turns out that's a niche that people want filled, and the rapid bouncing of ideas be

Tiktok optimizes for momentary engagement and fast-paced social content. It turns out that's a niche that people want filled, and the rapid bouncing of ideas between users has created some very fun content which sometimes escapes containment so I can watch it. But not everything is going for the same goal, and honestly I wouldn't be surprised if more than a few players could really get in on that space. For other use cases, customization may well win out over a totally frictionless experience. A search engine is a tool, and benefits from more options much more than Tiktok does.