People don‘t understand that Google is in a game of user data: you can only win this game if you have the largest market share, plus a plethora of additional da

People don‘t understand that Google is in a game of user data: you can only win this game if you have the largest market share, plus a plethora of additional data sources like ads. Microsoft invested 10s of billions into bing to get to the level it is at. But more clicks and user behavior data means you would win against bing. The only company that could theoretically build a web search engine due to the amount of data they have is Meta. Search is one of the biggest moats ever built.