I think they each capture different markets. Google is simple because for most people it is “good enough”. Google isn’t going to spend a ton of time developing

I think they each capture different markets. Google is simple because for most people it is “good enough”. Google isn’t going to spend a ton of time developing new features for the (large) minority that find it inadequate. Google also has a few good things going for them: - it’s the standard when it comes to search and is setup by default on just about every platform - People use the brand name itself when talking about looking stuff up (no one says “just duck it”) - They control the ad market, the standards for what a “optimized” site is, and the web standards themselves.