It won't increase revenue if a large chunk of the currently subscribed-for-life people bail, it'll be eternally forfeited profits. Just as a thought experiment

It won't increase revenue if a large chunk of the currently subscribed-for-life people bail, it'll be eternally forfeited profits. Just as a thought experiment - how many people currently subscribed would be subscribed for 30+ more years if they could just maintain what they have been doing for 30 years? The potential lifetime revenue is so huge it is a shame any time they do something that makes a lifetime subscriber bail on 30+ years of subscription payments without a second thought. It's like they have the fish on the hook and they're debating if they can catch more fish by cutting the ones they have loose.