The way most of these platforms work your ad is actually never “next to” anything anymore. Most people don’t associate online ads the same way as say a TV show.

The way most of these platforms work your ad is actually never “next to” anything anymore. Most people don’t associate online ads the same way as say a TV show. It is expected that you would get unrelated ads to your content when the content you consume is diverse, unlike TV ads which are very specifically on one topic. Then depending on if you view on mobile, ads again aren’t even part of the broader message. They take up the whole screen and aren’t associated with content again. Sponsorship, meaning your ad specifically supports the product, and online ads are different.