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"Amazon UK" is actually Amazon Luxembourg. Visa wasn't picking on them, they were applying the standard cross-border tariff.
by ectopod 5y ago
"Amazon UK" is actually Amazon Luxembourg. Visa wasn't picking on them, they were applying the standard cross-border tariff.
- traceroute66 5y ago> "Amazon UK" is actually Amazon Luxembourg. Visa wasn't picking on them, they were applying the standard cross-border tariff. Actually if we're nitpicking its a UK branch of Amazon Luxumbourg (UK Company No. FC032354 UK VAT Number: GB 727255821). But that's not really the point. The crux of the matter was not Amazon, but it was UK-issued VISA cards accepted on Amazon UK (and the post-Brexit removal of the EU’s European Interchange Fee Regulation cap). Which basically brings us back to the cross-border topic at hand (i.e. EU or branch-of-EU company accepting UK cards).
- ectopod 5y agoA branch is not a subsidiary. Like a branch of Tesco, it is the same company. There's a clue in the company number prefix FC: foreign company. There is no separate legal entity "Amazon UK". So why should a Luxembourg company get UK card rates?
- traceroute66 5y ago> A branch is not a subsidiary. Like a branch of Tesco, it is the same company. There's a clue in the company number prefix FC: foreign company. You were the one who said its "Amazon Luxumbourg" mate. I merely pointed out that technically it was actually a UK branch thereof, so you were not right to call it Amazon Luxumbourg per-se. Its a Local Registered Branch. Amazon make the differentiation on their website. So should you. > So why should a Luxembourg company get UK card rates? Its simple. As I said quite clearly in line two of my post.... What Amazon UK is or is not is not the point of discussion here. The ultimate cause was the post-Brexit removal of the EU’s European Interchange Fee Regulation cap. End of story.
- alibarber 5y agoThis is correct - there was no change in UK to UK transaction caps after Brexit. I'm sure there are other reasons however why it might have been beneficial for Amazon to land the revenue somewhere else...