> There was a time when most papers in Norway were party papers. And it was totally fine! And that's exactly how most newspapers started in the US too. Then t

> There was a time when most papers in Norway were party papers. And it was totally fine! And that's exactly how most newspapers started in the US too. Then they realized that advertising only to their side left out half of the potential readership and therefore lowered the advertising rates they could charge. Now that we have (re-)targeting advertising platforms based not only on the topic of this specific page but informed by the last 2000 sites and pages you visited and products you viewed, the advertising rates are better and targeting a niche becomes a viable option.. but even then, that's only if the financial aspects are the motivators. Sometimes it's a moral cause, not a financial.