This is where censorship and propaganda leads. The split is as much of (or more) a reaction to Big Tech and Big Media collusion than it is political. If truth

This is where censorship and propaganda leads. The split is as much of (or more) a reaction to Big Tech and Big Media collusion than it is political. If truth and discourse weren't censored there would be no need for this. Customers should boycott products they disagree with or that are opposed to their beliefs. New companies springing up to meet the market demand is capitalism working as expected. A monopoly of companies controlling public free speech is not.