For instance -- Keno -- It's pay-per-view on a very boring TV show. Numbers bouncing around. Very boring. You pay a dollar or two for 45 seconds of entertain

For instance -- Keno -- It's pay-per-view on a very boring TV show. Numbers bouncing around. Very boring. You pay a dollar or two for 45 seconds of entertainment where you're much more invested in the outcome than, say, if John Snow will in fact learn something this time. The fact that you're unlikely to actually turn a profit on the exercise isn't actually the point. You're also unlikely to turn a profit on the time and money invested in watching Picard discuss ethics.