Netflix in India serves a niche audience. The Indian creators Netflix has brought on board so far mostly produce what's best described as prestige TV. While I'v

Netflix in India serves a niche audience. The Indian creators Netflix has brought on board so far mostly produce what's best described as prestige TV. While I've enjoyed some of these shows, they barely have a market outside of the major cities. Netflix in India is the best example of an American company attempting to grow in India and failing because they don't have any understanding of the culture. Google, Apple, and even IKEA have figured this out. I'm sure Netflix will, too. But it'll take them a bit of time.