There really isn’t a coherent logic here as far as I can tell. Netflix already collects a huge amount of user data. Do they sell it now? I don’t know, maybe.

There really isn’t a coherent logic here as far as I can tell. Netflix already collects a huge amount of user data. Do they sell it now? I don’t know, maybe. If Netflix launched an ad-supported subscription plan, why would that make them more likely to sell the data which they already collect? I can’t see any obvious connection between selling ad spots and selling user data. > Why waste precious data when you can monetize it ? They have this data. They will continue to have this data if they don’t show ads, and they will also continue to have this data if they do show ads. Why is the data not being wasted now? Why would the situation be different if Netflix offered ad-supported plans?