The main reaction here seems to be "if Netflix starts showing me ads I'm going to cancel immediately", and Netflix should definitely not do that. Ben's proposal

The main reaction here seems to be "if Netflix starts showing me ads I'm going to cancel immediately", and Netflix should definitely not do that. Ben's proposal is that Netflix add an ad-supported tier, to expand to people who currently don't subscribe because it's too expensive. This is how Hulu, YouTube, Paramount, etc. already work: you can subscribe with or without ads, priced accordingly.