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Well, it all starts somewhere. I am old enough to remember when private TV started in Germany in the 80s/90s - a 90 minute movie had exactly one ad break of 2-3
by littlecranky67 5y ago
Well, it all starts somewhere. I am old enough to remember when private TV started in Germany in the 80s/90s - a 90 minute movie had exactly one ad break of 2-3 minutes. From there it "evolved" into 3-4 ad breaks, overlay ads mid-show, plus HbbTV overlay.
Same holds true for the Internet. In the 90s, there were 1-2 banners (animated GIFs), tops. It also evolved into intrusive tracking ads with flashy videos, sound etc.
My thesis is: Because you always get used to the ads and start to sub-concisely ignore them, they get more and more obtrusive to counter that effect. Its a race to the bottom, and my observations that I described above back this thesis.