In Germany the term is used relatively often. At least in the circles I frequent. Especially in the context of who the target audience is (in marketing, when t

In Germany the term is used relatively often. At least in the circles I frequent. Especially in the context of who the target audience is (in marketing, when thinking about UX and so on - the prototypical agency/consultants/client talk intermixed with a lot of BS and important sounding words). So no idea if it is in general use here, though.