And they want to not be advertised to, so the power move would be to: 1) Advertise "ad-less" platforms to them that contain subtle advertisements for expensive

And they want to not be advertised to, so the power move would be to: 1) Advertise "ad-less" platforms to them that contain subtle advertisements for expensive but effective ad-blocker systems - even augmented reality systems that can block most billboards etc. 2) Have a controlled arms race where ads get even more egregious and bypass the old ad blockers. Sell new ones etc. 3) Add really powerful, comprehensive features to ad blocker systems that absolutely beat all the ads, but they only perform well when integrated with new, up-to-date apple and tesla products.