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The marketing page here looks pretty great, and looks like an inventive approach. And yet, because it has MPEG's stamp on it, I'm terrified of the numerous lic

The marketing page here looks pretty great, and looks like an inventive approach. And yet, because it has MPEG's stamp on it, I'm terrified of the numerous licenses of which patent holders I would be beholden to in order to even use the darn thing at scale. My primary focus has been live independent creator sourced video for a few years now. You can certainly make up the licensing in volume for VOD content in the big player spaces, since you have a much better ratio of media to consumers, but in the market I'm the most interested in, this is practically a non-starter.

ksec 5y ago
It is a technology mainly ( if not solely ) created by V-Nova, Standardise by the MPEG Working Group and licensed by V-Nova themselves [2] ( Not MPEG LA ). Basically free software and hardware implementation. But they charge content provider at a small per user / view fees and capped $3.7mn per year. Great for TV Broadcast or even Internet download ( as in torrent ). Not so great for free online streaming unless you are paid streaming services like Amazon or Netflix. The new Brazilian SBTVD Forum [3] has chosen LCEVC along with VVC as baseline for their TV 3.0 codec. The great thing about LCEVC ( on paper as I haven't tested it myself ) is how it reduce encoding and decoding complexity on baseline codec while giving you better quality. You are encoding a 1080P stream and upscaling it to 4K ( which your 8K TV will also upscale it to 8K LOL ). It helps with a lot of encoding or decoding complexity with latest gen Video Codec such as AV1 and VVC. I haven't checked if there are any latency issues though. I only wish they provide a freemium mode for non-revenue generation ( no -ads ) usage on the web. [1] https://www.v-nova.com https://www.v-nova.com [2] https://www.v-nova.com/press-releases/v-nova-lcevc-licensing-terms-announced-for-entertainment-video-services/ https://www.v-nova.com/press-releases/v-nova-lcevc-licensing... [3] https://www.digitalmediaworld.tv/broadcast/4118-brazilian-sbtvd-forum-selects-v-nova-lcevc-for-brazil-s-upcoming-tv-3-0 https://www.digitalmediaworld.tv/broadcast/4118-brazilian-sb...
- CharlesW 5y ago
  > You are encoding a 1080P stream and upscaling it to 4K I mean, yeah, one way to reduce encoding/decoding complexity is to throw out 75% of the pixels. Personally, I would avoid this like a music service that decided 11 kHz was good enough for encoding and added pretend high detail on playback.
  - jasonwatkinspdx 5y ago
    The article describes how the layered approach works, including that it can be used as a lossless codec if desired. The core idea is that the residual layer only needs to encode the errors after upscaling, which even in the lossless case can be more compact.
    - CharlesW 5y ago
      Thanks! That makes more sense now.

ksec 5y ago

It is a technology mainly ( if not solely ) created by V-Nova, Standardise by the MPEG Working Group and licensed by V-Nova themselves [2] ( Not MPEG LA ). Basically free software and hardware implementation. But they charge content provider at a small per user / view fees and capped $3.7mn per year. Great for TV Broadcast or even Internet download ( as in torrent ). Not so great for free online streaming unless you are paid streaming services like Amazon or Netflix. The new Brazilian SBTVD Forum [3] has chosen LCEVC along with VVC as baseline for their TV 3.0 codec. The great thing about LCEVC ( on paper as I haven't tested it myself ) is how it reduce encoding and decoding complexity on baseline codec while giving you better quality. You are encoding a 1080P stream and upscaling it to 4K ( which your 8K TV will also upscale it to 8K LOL ). It helps with a lot of encoding or decoding complexity with latest gen Video Codec such as AV1 and VVC. I haven't checked if there are any latency issues though. I only wish they provide a freemium mode for non-revenue generation ( no -ads ) usage on the web. [1] https://www.v-nova.com https://www.v-nova.com [2] https://www.v-nova.com/press-releases/v-nova-lcevc-licensing-terms-announced-for-entertainment-video-services/ https://www.v-nova.com/press-releases/v-nova-lcevc-licensing... [3] https://www.digitalmediaworld.tv/broadcast/4118-brazilian-sbtvd-forum-selects-v-nova-lcevc-for-brazil-s-upcoming-tv-3-0 https://www.digitalmediaworld.tv/broadcast/4118-brazilian-sb...

CharlesW 5y ago
> You are encoding a 1080P stream and upscaling it to 4K I mean, yeah, one way to reduce encoding/decoding complexity is to throw out 75% of the pixels. Personally, I would avoid this like a music service that decided 11 kHz was good enough for encoding and added pretend high detail on playback.
- jasonwatkinspdx 5y ago
  The article describes how the layered approach works, including that it can be used as a lossless codec if desired. The core idea is that the residual layer only needs to encode the errors after upscaling, which even in the lossless case can be more compact.
  - CharlesW 5y ago
    Thanks! That makes more sense now.