As a consumer facing brand, this may be a problem. But as a technology for building custom social media services, I don't think this will harm its adoption at a

As a consumer facing brand, this may be a problem. But as a technology for building custom social media services, I don't think this will harm its adoption at all. I know of two examples already of people modifying Mastodon to build rebranded "alternate" social media networks (Gab and Truth Social,) neither of which still refer to posts as toots to my knowledge.