Link is paywalled, use this: https://archive.ph/6BfyU https://archive.ph/6BfyU This is a very odd argument for Mercedes in particular to make. First, Mercedes

Link is paywalled, use this: https://archive.ph/6BfyU https://archive.ph/6BfyU This is a very odd argument for Mercedes in particular to make. First, Mercedes is not positioned as a company that prices its offerings at parity. So strategically, what do they care when cost parity with internal-combustion arrives? Certainly they have as much ability as Tesla to recoup the incremental cost? Second, their top seller globally is the ~$43k+ GLC, which is more costly than the Kia Niro. Which: perhaps they have different trim levels, but the Kia also carries a 10-year/100k mile warranty vs 4 year/50k miles with Mercedes. If Kia can make the economics work, surely Mercedes can make it work? Similarly, VW's ID.4 starts at $41k. Feels like if Mercedes can't mass-produce an EV, that's a problem specific to Mercedes. My prior was that Tesla would have a lot of trouble once the German luxury marques and Japanese got serious about EVs. But BMW's strategy is haphazard at best and Mercedes apparently isn't getting in the game. So bizarre to watch these august firms cede marketshare without a fight over so many years.