When you provide the platform, a win for small businesses is just more individual consumers really. Now people have double the iCloud accounts, Apple gets more

When you provide the platform, a win for small businesses is just more individual consumers really. Now people have double the iCloud accounts, Apple gets more money per account, more in app purchase revenue, etc. Apple is good at making individuals want to use their products for work, where as Microsoft is good at making workplaces use their products, so consumers know their OS and choose it for home. Different ideologies.