4 ms·

Is this satire? Surely.

• nr2x 5y ago
  There's a scale for it, we've quantified the lack of satire! --- The celebrity-persona parasocial identification scale (CPI) is designed to measure how media consumers develop identification with celebrities or popular fictional characters. Identification is defined as a persuasion process that occurs when an individual adopts the behavior or attitudes of another individual or group based on a self-defining relationship (Kelman, 1961, p. 63). Identification is a psychological orientation through which individuals define themselves based on their group membership and derive "strength and a sense of identity" from the affiliation (Kelman, 1961). Identification is often confused or entangled with parasocial interaction. Although both parasocial interaction and identification are both forms of audience involvement, they are distinct processes (Brown, Basil, & Bocarnea, 2003b, Brown & Fraser, 2006). Parasocial interaction often predicts identification because people commonly seek to adopt the values, beliefs, and behaviors of celebrities and media persona whom they admire. However, there are examples of celebrities that fans have strong parasocial interaction with, and yet the fans do not want to be like that person (Matviuk, 2006). This brief chapter discusses various aspects of the CPI online survey and its use in these contexts. (PsycInfo Database Record (c) 2020 APA, all rights reserved) https://psycnet.apa.org/record/2007-08047-038 https://psycnet.apa.org/record/2007-08047-038