4 ms·
The name Meta dilutes the brand significantly. I bet if you ask people what Meta is, most people outside tech can't tell. But if you ask what Facebook is, 100
by nowherebeen 5y ago
The name Meta dilutes the brand significantly. I bet if you ask people what Meta is, most people outside tech can't tell. But if you ask what Facebook is, 100% of them can. They took a really good brand name and trashed it to the point they needed to rebrand.
- darawk 5y agoI thought that was the point, though. The brand Facebook is well known, but had developed negative associations. So they wanted to start fresh.
- nowherebeen 5y agoTwo sides of the same coin.
- jacobr1 5y agoBut they are still keeping the name Facebook for that specific consumer product.