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We don’t need to make stuff up about Apple’s reasoning on Flash — Steve Jobs was quite clear and quite public about it: https://web.archive.org/web/20170615060

• onion2k 5y ago
  Steve's sixth and most important reason in that essay is "We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform." That's Steve saying he wants to 'protect' the app store, and justify the 30% fee. If people could pump out Flash games it would have put Apple users off buying apps...