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I don't think Twitter has a problem, I think companies who use Twitter to plan their strategy have a problem. Companies who spend money to look good on Twitter
by dudul 5y ago
I don't think Twitter has a problem, I think companies who use Twitter to plan their strategy have a problem. Companies who spend money to look good on Twitter, companies who pay ad companies who use Twitter to design their campaigns, etc etc.
Anyone who thinks Twitter is an accurate representation of the general population is building houses on a sand beach.
- HereIGoAgain 5y ago"Anyone who thinks Twitter is an accurate representation of the general population is building houses on a sand beach. " So much this! It's hard to understand how so many people and businesses could actually believe it is.
- rootusrootus 5y ago> Anyone who thinks Twitter is an accurate representation of the general population is building houses on a sand beach. E.g. So called "cancel culture" works because companies routinely assume that Twitter outrage translates to real world outrage. Would be nice if companies could recalibrate their response.
- HereIGoAgain 5y agoThis.. It's part of the reason why I'm against companies, especially media ones and fandoms, from dealing with their "fans" through SM. Even in general, doing so means loss of differentiation between your fans and tens of millions of random people.. some of whom might have other reasons for giving input. But this is a whole other issue of its own.