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The heuristic seems to be: have a brand name but *not* one you'll see on the high street. If it is on the high street, it's expensive in order to fund advertis
by yodelshady 5y ago
The heuristic seems to be: have a brand name but *not* one you'll see on the high street.
If it is on the high street, it's expensive in order to fund advertising, not higher quality.
- Bayart 5y agoYou've basically got it right when it comes to marking. All the brands I've mentionned, and really all the reputable clothing / shoeing companies, have a production cost that's around 50% of the retail price. Add in all the miscelanous costs and the final margin isn't that high. For the largest of them "marketing" is having a few stores in key areas (London, Paris, NY) and a stall at some events. If you take that formula and input marketing, you've got luxury companies : great craftsmanship at inflated prices.