I am leading a small team working on a social audio product. We follow the same process. The vast majority of our content is live audio conversations and so we

I am leading a small team working on a social audio product. We follow the same process. The vast majority of our content is live audio conversations and so we need live/production data. If our stakeholders have to test the product it means they have to join those conversations, or setup live conversations in a parallel universe. Feature flags in production are the simplest way forward, but they carry a fair amount of risk. This is offset by automated tests wherever possible.