It’s arguable whether apple would have made more money by reducing the price on their devices and maximizing ad revenue from customer behavior (ie android). I

It’s arguable whether apple would have made more money by reducing the price on their devices and maximizing ad revenue from customer behavior (ie android). I kind of feel like they made their decisions based on Jobs’ hardware profit margins strategy that worked well before service or data profit margins. Also, although not a company I feel like Apache has turned down multiple opportunities to sell out and kept to their principles.