I don't think everyone changes as fast as the data can get stale. Humans are both creatures of habit and agents of change. For the former, this data is still re

I don't think everyone changes as fast as the data can get stale. Humans are both creatures of habit and agents of change. For the former, this data is still relevant and ads can do their jobs. For the latter, the data is stale and ads do not convert. Age may be a huge factor here. I do believe in data privacy. Mostly from the lens of not living in a future world where data removes an individual's critical thinking ability and engagement of new experiences. This is already pretty true in corporate america & reliance on technology like map apps instead of getting lost like the article mentions. For ads, I think we have to accept the reality of the world such as Jerry Mander did in 1978: “If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behaviour in society, and will tend to push social evolution in this direction.” - Four Arguments for the Elimination of Television by Jerry Mander