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Google's own devices don't have hardware support for AV1 playback yet. It's probably a bit early to complain about Apple.

ChuckNorris89 5y ago
>It's probably a bit early to complain about Apple. Why? Apple mints new silicon by its own design every year like swiss clock work. Google on the other hand, depends on the likes of Quallcomm, Mediatek and Samsung for the silicon, whenever they decide to add AV1 IP blocks, leading to a chicken and egg situation. Google could probably fore their hand by switching to AV1 before HW support arrives, but then Youtube UX will suck on all smartphones leading to shit battery life and overheating. Plus, video codec IP blocks are always a hot potato for the SoC vendors as they're tied in various third party licensing and patent schemes they don't like to deal with.
- SllX 5y ago
  Yeah but given the lead times on Apple silicon, I would expect that if they hadn’t already made the decision to support AV1, then we’re not going to see it for a few years. Conversely if they made the decision a few years ago, we might start to see support trickle out across their lines starting this year.
  - ZeroGravitas 5y ago
    With VP9 Apple added decode to their custom hardware and then didn't tell anyone until they started to support it in software a few years later.
- GeekyBear 5y ago
  > Google could probably fore their hand by switching to AV1 before HW support arrives, but then Youtube UX will suck on all smartphones leading to shit battery life and overheating. Google could also face yet more antitrust action if they continue to use their Youtube monopoly as a weapon against competition as they previously have with Microsoft's Windows Phone and Amazon's Echo Show.
  - phkahler 5y ago
    AV1 isnt just Google, the standard if free for anyone to use. Google may be guilty of some things, but pushing AV1 being an antitrust violation is not one of them.
    - GeekyBear 5y ago
      Google has certainly used it's Youtube monopoly against Windows Phone and Amazon's Echo Show and Fire TV in the past. Which makes it unwise to continue to talk about how Google can use their Youtube monopoly again to force it's competitor's hands on anything.
EddieRingle 5y ago
> Google's own devices don't have hardware support for AV1 playback yet. The Tensor SoC in the Pixel 6 supports AV1 decoding: https://www.anandtech.com/show/17032/tensor-soc-performance-efficiency https://www.anandtech.com/show/17032/tensor-soc-performance-...

ChuckNorris89 5y ago

>It's probably a bit early to complain about Apple. Why? Apple mints new silicon by its own design every year like swiss clock work. Google on the other hand, depends on the likes of Quallcomm, Mediatek and Samsung for the silicon, whenever they decide to add AV1 IP blocks, leading to a chicken and egg situation. Google could probably fore their hand by switching to AV1 before HW support arrives, but then Youtube UX will suck on all smartphones leading to shit battery life and overheating. Plus, video codec IP blocks are always a hot potato for the SoC vendors as they're tied in various third party licensing and patent schemes they don't like to deal with.

SllX 5y ago
Yeah but given the lead times on Apple silicon, I would expect that if they hadn’t already made the decision to support AV1, then we’re not going to see it for a few years. Conversely if they made the decision a few years ago, we might start to see support trickle out across their lines starting this year.
- ZeroGravitas 5y ago
  With VP9 Apple added decode to their custom hardware and then didn't tell anyone until they started to support it in software a few years later.
GeekyBear 5y ago
> Google could probably fore their hand by switching to AV1 before HW support arrives, but then Youtube UX will suck on all smartphones leading to shit battery life and overheating. Google could also face yet more antitrust action if they continue to use their Youtube monopoly as a weapon against competition as they previously have with Microsoft's Windows Phone and Amazon's Echo Show.
- phkahler 5y ago
  AV1 isnt just Google, the standard if free for anyone to use. Google may be guilty of some things, but pushing AV1 being an antitrust violation is not one of them.
  - GeekyBear 5y ago
    Google has certainly used it's Youtube monopoly against Windows Phone and Amazon's Echo Show and Fire TV in the past. Which makes it unwise to continue to talk about how Google can use their Youtube monopoly again to force it's competitor's hands on anything.

EddieRingle 5y ago

> Google's own devices don't have hardware support for AV1 playback yet. The Tensor SoC in the Pixel 6 supports AV1 decoding: https://www.anandtech.com/show/17032/tensor-soc-performance-efficiency https://www.anandtech.com/show/17032/tensor-soc-performance-...