First it was, 'Our product is free, So you need to stake your privacy and with it your ability to focus'. Now, 'Your privacy and focus is ours even if you pay

First it was, 'Our product is free, So you need to stake your privacy and with it your ability to focus'. Now, 'Your privacy and focus is ours even if you pay for our HARDWARE'. Unless, consumers start seeing advertisements as an insult to their intellect this will get worse.