One key element in the corporate world related to apology and real benefits of not apologizing is liability. Admissions of wrong-doing open corporations to lar

One key element in the corporate world related to apology and real benefits of not apologizing is liability. Admissions of wrong-doing open corporations to large settlements so they tend to avoid such apologies. Apologizing over an accident where malicious intent was not involved is another matter. As a good example, subprime fraud settlements related to the 2008-2009 economic collapse were held up over corporate refusals to admit wrongdoing. Their motivation was clearly protecting their bottom line (avoiding larger settlements) and/or avoiding criminal prosecution. https://www.jonesday.com/en/insights/2013/11/admissions-of-wrongdoing-the-final-frontier https://www.jonesday.com/en/insights/2013/11/admissions-of-w... If there are real consequences to apologizing for ones actions, such as having to pay a settlement, lose a job, serve time in jail etc., then it's obvious some people will not want to apologize. In contrast, if it's something like apologizing for being late to a meeting, that's just simple politeness. However, if a person or corporation repeats a pattern of behavior like that without changing that behavior but apologizes all the time for it, that can get pretty annoying, apologies or not.